Hi, I'm Chris! Strategic UX designer running her own business, Design with Chris. I help product teams and designers take a strategy-first approach and make smarter design decisions. Subscribe if you want to work strategically in your UX practice.
How do you present your UX results?
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Hi UX buddy My sales experiment is still ongoing, and a big topic for me has been "how to showcase my results." I called them "sellable achievements" in the last newsletter. They fall into two categories:
Here's my problem... I don't work with customer-facing applications. I work with internal IT for employees mostly. And my work takes place early in the project, meaning that I'm not there to see the end result. Maybe you are in the same situation? How to be creative? My results are not focusing on the design. I'm focusing on the process instead - and how I can deliver decisions and get funding approval faster. My highlighted results (achievements) now look like this:
It has nothing to do with conversion rates, retention, and Net Promoter Score. These metrics don't work in my niche. A startup would probably start laughing when they see my results. It took you months?? But in my niche (corporate), these things can take a lot longer. It is important that your results match your niche. And then we are back at the sales pitch equation from the last newsletter: What + who + why:
Your UX service niche + the problems you solve + sellable achievements (qualitative and quantitative)
Your UX results, i.e., your sellable achievements, need to match your niche and the problems you are solving. Which metrics work for you? And just a kind reminder... It's not only when you are looking for a new job that these things matter. Showcasing 1) your niche, 2) how you solve problems, and 3) how you create results... Can also help you land your ideal projects where you work or get you that promotion. It will help you in having a stronger voice in your organization, and you will become a stronger advocate for UX... When you know how you create value. A simple first step could be to ask the people you work for/with: How am I creating value for you? Try it out. It makes a great coffee chat. Good luck! - Christina // Design with Chris |
Design with Chris
Hi, I'm Chris! Strategic UX designer running her own business, Design with Chris. I help product teams and designers take a strategy-first approach and make smarter design decisions. Subscribe if you want to work strategically in your UX practice.
Hi UX friend It's Friday, yeah! And while I drink my coffee and eat my poorly baked cinnamon roll, it's time to share my early learnings from my UX sales experiment. It has been a huge eye-opener. I really thought that I had my "niche" and "service" nailed... NOT! The comment from my sales mentor: "This could be anything. I have no idea what you are doing and for whom." ¡Ay, caramba! And here I am, thinking that I have put my "fluffy UX days" behind me, and now I'm right back where people...
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